
(Illustration via Talker Research)
Only one in 10 Americans currently feels “very good” about their financial situation, .
The survey of 2,000 general population Americans asked respondents how they’re feeling about their finances right now — 13% feel “very good” and 28% feel “somewhat good.”
But respondents are trying to be smart about their money: 84% said setting themselves up for financial success in the future is more important than ever in times of economic uncertainty.
Half of Americans surveyed (51%) said the current economic uncertainty has caused them to take steps to improve their financial knowledge.
And 59% have plans to increase their financial understanding. When it comes to these respondents, they plan to track their spending (69%), regularly read financial news (28%) and use a budgeting app (28%).
They’re also planning to listen to financial podcasts (23%) and be more open with their family about their finances to help spark discussions (22%).
The survey dug into respondents’ financial management, revealing that 74% currently manage the bulk of their own finances, but only half have a “lot of” trust in themselves.

Commissioned by ahead of Financial Practice Week and conducted by Talker Research, this research shows a lack of financial education in respondents’ younger years has likely impacted their current levels of confidence when it comes to managing their money.
The survey revealed that a fifth of Americans received no financial education from their parents.
This lack of education was even more stark when explored by generation: 35% of baby boomers surveyed said they received no financial education from their parents.
Results showed a positive trend though, as only a fifth of Gen Z respondents said the same.
Respondents are taking their financial education into their own hands, with 76% saying they’d like to empower themselves to better manage their finances.
This might also be due to how, over the past 12 months, 18% of respondents have felt more disillusioned with financial institutions like banks.
“There’s a growing movement around financial self-empowerment,” said Lou Antonelli, Chief Operating Officer of Beyond Finance. “We’re seeing people move from avoidance to action. It’s not just about fixing your finances — it’s about feeling capable and in control.”
These actions will hopefully help as Americans work toward their financial goals. Respondents said they’re focused on saving money (53%) and decreasing or eliminating debt (32%).
They’re also hoping to not have to worry about bills (27%) in 2025, set up a “rainy day” fund (27%) and improve their credit score (26%).
“When it comes to financial well-being, trust in yourself is the foundation,” said Dr. Erika Rasure, Chief Financial Wellness Advisor at Beyond Finance. “We often think of money management as purely numbers and strategy — but in reality, it's deeply emotional.
“Building self-trust allows people to move from fear or avoidance into confident, empowered decision-making. Investing in yourself means more than saving or budgeting — it means nurturing the emotional resilience and knowledge that lead to long-term, holistic financial health.”

(Illustration via Talker Research)
Survey methodology:
Talker Research surveyed 2,000 general population Americans; the survey was commissioned by Beyond Finance and administered and conducted online by Talker Research between April 4–7, 2025.
We are sourcing from a non-probability frame and the two main sources we use are:
- Traditional online access panels — where respondents opt-in to take part in online market research for an incentive
- Programmatic — where respondents are online and are given the option to take part in a survey to receive a virtual incentive usually related to the online activity they are engaging in
Those who did not fit the specified sample were terminated from the survey. As the survey is fielded, dynamic online sampling is used, adjusting targeting to achieve the quotas specified as part of the sampling plan.
Regardless of which sources a respondent came from, they were directed to an Online Survey, where the survey was conducted in English; a link to the questionnaire can be shared upon request. Respondents were awarded points for completing the survey. These points have a small cash-equivalent monetary value.
Cells are only reported on for analysis if they have a minimum of 80 respondents, and statistical significance is calculated at the 95% level. Data is not weighted, but quotas and other parameters are put in place to reach the desired sample.
Interviews are excluded from the final analysis if they failed quality-checking measures. This includes:
- Speeders: Respondents who complete the survey in a time that is quicker than one-third of the median length of interview are disqualified as speeders
- Open ends: All verbatim responses (full open-ended questions as well as other please specify options) are checked for inappropriate or irrelevant text
- Bots: Captcha is enabled on surveys, which allows the research team to identify and disqualify bots
- Duplicates: Survey software has “deduping” based on digital fingerprinting, which ensures nobody is allowed to take the survey more than once
It is worth noting that this survey was only available to individuals with internet access, and the results may not be generalizable to those without internet access.