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As the Trump administration attempts to choke off exports of strategically important computer chips to China, experts say the effort might well backfire, fueling innovation at Chinese firms that could help them seize the world semiconductor market.

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Nvidia chief Jensen Huang on Tuesday showcased cutting-edge chips for artificial intelligence and new applications for the technology, shrugging off talk of China's DeepSeek disrupting the market and dangers from US President Donald Trump's trade wars.

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Nvidia chief Jensen Huang is expected to showcase cutting-edge chips for artificial intelligence (AI) and quantum computing on Tuesday, shrugging off talk of China's DeepSeek disrupting the market.

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Nvidia on Wednesday said it finished its fiscal year with record high revenue of $130.5 billion, driven by demand for its chips to power artificial intelligence in data centers.

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China-based DeepSeek's artificial intelligence model has shaken the sector by offering high performance apparently at a fraction of the cost of those developed by US giants, with many experts saying the release also hints at opportunity for investment minnow Europe.